I teach among others, a course on Consumer Behaviour at Alliance University, School of Business, Bangalore. Views expressed are personal, and intended at provoking thought and debate.
It began when New York journalist and author Stephen J. Dubner went to Chicago to write about award-winning economist Steven D. Levitt for The New York Times Magazine. Dubner had been reluctant to take the assignment (he was in the middle of writing a book about the psychology of money). Levitt was reluctant to be shadowed by a journalist (but his mother loved the Times Magazine, so he gave in).
This blog is about cognitive and behavioural economics. It discusses their impact on economic theory, and how to apply them in business, especially in pricing and marketing. It also explores how our perceptions and mental models affect the macroeconomy.
N. Emrah Aydınonat got his PhD in Economics and Philosophy from Erasmus Institute for Philosophy and Economics, Erasmus University Rotterdam, The Netherlands. He is an assistant professor of economics at Ankara University, Turkey. He is currently working at the TINT (Trends and Tensions in Intellectual Integration) project at the University of Helsinki.
Overcoming Bias began in November ‘06 as a group blog on the general theme of how to move our beliefs closer to reality, in the face of our natural biases such as overconfidence and wishful thinking, and our bias to believe we have corrected for such biases, when we have done no such thing.